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Qualitative Research

Deepen Your Understanding

At Libran Research, we are passionate about the art of conversation - whether in-person, digital or social.  We have years of experience in obtaining deep insights through genuine rapport.  Our qualitative experts are adept at utiizing creative methods, projective techniques and emerging technologies to uncover the key attitudes and motivations of your target.

Our Methods

 

Focus groups

In-depth interviews

Diads, triads, buddy groups

Online focus groups

Online bulletin boards

Webcam interviews

Mobile qualitative

Online communities/MROC moderating

Woman Baking

Audience Specialties

Women
Teens/Kids
Healthcare Decision Makers
Patients
Families
Media Consumers
Fitness Enthusiasts
Travelers
B2B
Baby Boomers, Gen X, Millennials

Working with Coffee

Industry Specialties

Healthcare
Retail
Health & Beauty
Food & Beverage 
Beer/Wine/Spirits
Fitness/Weight loss
CBD/Cannabis
Consumer Goods
Construction

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