Qualitative Research
Deepen Your Understanding
At Libran Research, we are passionate about the art of conversation - whether in-person, digital or social. We have years of experience in obtaining deep insights through genuine rapport. Our qualitative experts are adept at utiizing creative methods, projective techniques and emerging technologies to uncover the key attitudes and motivations of your target.
Our Methods
Focus groups
In-depth interviews
Diads, triads, buddy groups
Online focus groups
Online bulletin boards
Webcam interviews
Mobile qualitative
Online communities/MROC moderating
Audience Specialties
Women
Teens/Kids
Healthcare Decision Makers
Patients
Families
Media Consumers
Fitness Enthusiasts
Travelers
B2B
Baby Boomers, Gen X, Millennials
Industry Specialties
Healthcare
Retail
Health & Beauty
Food & Beverage
Beer/Wine/Spirits
Fitness/Weight loss
CBD/Cannabis
Consumer Goods
Construction